Some business owners or companies are still cautious about investing in online advertising because of relatively high rates that do not compensate the amount of traffic and customers they will get in the long run. Internet advertising costs, however, can be affordable and makes a very worthwhile investment as long as you know how to research well and understand the entire approach of each technique and method. Here are some rules.
The usual rates of advertising online will depend on several factors, such as the particular website where you’re planning to advertise, the kind of advertisement you’re putting up, the amount of traffic you’re aiming for and the duration of the display. It’s important to use the basic elements of online marketing and website advertisement design to cater to as many potential clients as possible. Online business owners either aim to generate new clients or fresh web traffic into their websites, or get a portion of the already existing market that tend to browse and buy in other related websites.
Internet advertising costs can be anywhere between $30 and $300 depending on the particular website. Special websites that have 100 to 1,000 visitors a day usually does not cost more than $100 per month of advertising. Niche websites that generate 2,500 to 5,000 visitors per day can cost about $200 to $250 per month. Very high-traffic niche websites with an average of 8,000 to 10,000 visitors per day can charge $300 or more. The higher the traffic on a niche website, the bigger your chances of getting more customers.
Designing the Ad
Internet advertising costs will also involve the price of making the advertisements especially if you do not know how to do it yourself. Graphic designers, website developers and content writers will charge you based on the size of the project, the materials and tools used and the total time required to finish the advertisement. Internet advertising costs for design, layout and upload can be from $50 to $500. There are attractive and colorful advertisements that include interactive elements to catch the attention of potential buyers more. More advanced designs and types will cost more.
PPC, Leads and Free Ads
PPC or pay-per-click internet advertising costs are usually between ten cents to two dollars per click, depending on the website owner. Internet business owners invest in this method so that performance is enhanced and they only pay for actual visitors that enter their website. Leads are targeted traffic that is usually paid for in advance by the business owner. You can purchase leads in packages depending on the number of visitors you’re aiming for. The internet advertising costs for generated leads are usually $30 for 1,000 leads, $50 for 2,000 leads and as much as $300 to $500 for 50,000 leads. Before you invest in internet advertising costs and features, be sure to check free opportunities to advertise online with the help of blog sites, online forums and social networking sites.