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Tips for Advertising a New Product

December 9th, 2013 12:09 pm

There are a lot of ways you can advertise a new product, including advertising through press release, at trade events, organising and holding local events within your local community, sponsoring a local sports team, distributing flyers door to door, or using direct mail if your product has a national appeal/market. Be creative when it comes to advertising your product as creativity gets noticed. Being bland doesn’t get you notice, recognised or remembered. Create a brain storm/mind map to help you think about alternative and effective ways you could advertise your product. Think about who your target market is and keep them in mind for every piece of advertising you do.

Be different – spread the word about your product anywhere and everywhere you go.

Use family and friends – Family and friends will share your passion and enthusiasm for your product, so get them to spread the word anywhere and everywhere they go. Perhaps you could give them some flyers or business cards to hand out to everyone they meet or come into contact with.

Remember to keep a budget – Don’t blow your budget all at once, keep a daily, weekly and monthly spend to ensure you are not spending too much.

Create a Marketing and Advertising plan – You don’t always have to stick to this plan but use it as a guideline, The marketing plan will cover who your target audience is, what they read, watch, listen to etc. Remember a marketing plan is not set in stone, so keep changing it, and altering it to suit you and your products need and finally…… GOOD LUCK. Getting recognised is not easy, it is very possible with the right planning, but remember success and fortune does not come overnight. Keep plugging your new product/s everywhere you go and you will be sure to see some rate of success.

Internet Advertising Costs

June 25th, 2012 10:53 am

Some business owners or companies are still cautious about investing in online advertising because of relatively high rates that do not compensate the amount of traffic and customers they will get in the long run. Internet advertising costs, however, can be affordable and makes a very worthwhile investment as long as you know how to research well and understand the entire approach of each technique and method. Here are some rules.

General Rates

The usual rates of advertising online will depend on several factors, such as the particular website where you’re planning to advertise, the kind of advertisement you’re putting up, the amount of traffic you’re aiming for and the duration of the display. It’s important to use the basic elements of online marketing and website advertisement design to cater to as many potential clients as possible. Online business owners either aim to generate new clients or fresh web traffic into their websites, or get a portion of the already existing market that tend to browse and buy in other related websites.

Internet advertising costs can be anywhere between $30 and $300 depending on the particular website. Special websites that have 100 to 1,000 visitors a day usually does not cost more than $100 per month of advertising. Niche websites that generate 2,500 to 5,000 visitors per day can cost about $200 to $250 per month. Very high-traffic niche websites with an average of 8,000 to 10,000 visitors per day can charge $300 or more. The higher the traffic on a niche website, the bigger your chances of getting more customers.

Designing the Ad

Internet advertising costs will also involve the price of making the advertisements especially if you do not know how to do it yourself. Graphic designers, website developers and content writers will charge you based on the size of the project, the materials and tools used and the total time required to finish the advertisement. Internet advertising costs for design, layout and upload can be from $50 to $500. There are attractive and colorful advertisements that include interactive elements to catch the attention of potential buyers more. More advanced designs and types will cost more.

PPC, Leads and Free Ads

PPC or pay-per-click internet advertising costs are usually between ten cents to two dollars per click, depending on the website owner. Internet business owners invest in this method so that performance is enhanced and they only pay for actual visitors that enter their website. Leads are targeted traffic that is usually paid for in advance by the business owner. You can purchase leads in packages depending on the number of visitors you’re aiming for. The internet advertising costs for generated leads are usually $30 for 1,000 leads, $50 for 2,000 leads and as much as $300 to $500 for 50,000 leads. Before you invest in internet advertising costs and features, be sure to check free opportunities to advertise online with the help of blog sites, online forums and social networking sites.

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